Brad Fincher is the leader of the group the New World.
Brad Fincher sees the zombies apocalypse as an opportunity to start over. He created the New World to spread chaos. He believed that communities that don't conform to how the world is now, should be destroyed.
He recruits people by making them fight each other to the death.
Brad was never able to hold down a job due to his anti-authority attitude.
Tara is Brad's girlfriend and a member of the New World. She is obsessed with Brad, though he regards her as just a fling.